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Father Knows Best?
This Year Daddy Began a
Comeback
Don't Throw
Rocks at Him, He's not
Stupid
Men Are Becoming the Ad Target of the
Gender Sneer
Dad's in Charge in New TV
Ads
Dadhood is Not for Dummies
Why I Launched the Campaign
Against Verizon's
Anti-Father Ad
WHAT'S IN A DAME
Father Knows Best’? More
like ‘Hop on Pop
Editorial: Dads Portrayed as
Second Class but Verizon
Protestors Overreacted
WHAT’S IN A DAME : Dads just latest fools in TV ads; ask women
Mad at Madison Avenue
Blogger King
Instapundit
Expresses Sympathy
for Campaign
Dad has an image problem
Chill Pops
Dad is not a dolt, say US
men's groups
Glenn Discusses Verizon
Campaign on The Big Dave
Show on KARN AM 920 in
Little Rock, Arkansas
PC
Doesn't Stand for Personal
Computer
Spokane Spokesman-Review
(11/11/04)
Glenn Discusses Verizon
Campaign on the Charles Goyette Show in Phoenix
Verizon Ad Insults Fathers
Verizon Commercial Draws
Parents' Ire
United
Press International
(11/10/04)
Glenn Discusses Verizon
Campaign on ABC Radio
Network with Daria Albinger
Glenn Discusses Verizon
Campaign on Sinclair
Broadcasting Network
Activists Protest TV Ad
Mocking Father
"We've all seen them--TV ads
featuring dear ol' dad as a
bumbling fool"
Glenn Discusses Verizon
Campaign on the Dori
Munson Show
on
KIRO AM 710 in Seattle
'Anti-Male' Marketing
Prompts Complaints
Glenn Discusses Verizon
Campaign on the Focus on the
Family Radio Network
Verizon Bombarded By
Protests Over Anti-Father Ad
'Anti-Male' Marketing
Prompts Complaints
His Side
Campaign Against Anti-Father
Verizon 'Homework' Commercial
Update: Verizon Hears Us
Verizon has informed His Side listeners
and supporters that the
"Homework"
ad which was the subject of
our protest
will no longer be aired. We commend Verizon for understanding
our concerns. It is our hope that, given the extensive
publicity and
support our campaign has received, Verizon and other companies
will keep these concerns in mind when planning future advertising
campaigns. Thanks to the thousands of you who called and wrote
Verizon. Best Wishes, The internet has hundreds of broad based
People Search sites that will let you find
anyone you may be searching for.
Read Glenn's Column "Why I
Launched the Campaign Against Verizon's
Anti-Father Ad"
The His Side
Campaign Against Verzion's
Anti-Father 'Homework' ad was
covered by over 300 media
outlets, including CNN, Fox
News, ABC, NBC, CBS, Sinclair
Broadcasting, USA Today,
the Associated Press, UPI, the
Boston Globe, Newsday,
the U.K. Guardian
and others.
Glenn's Call to Action from
11/7 Broadcast: "I
recently received an
interesting letter from a
His Side listener—a
Texas grandma named Betty
Barker. Betty writes: Dear
Glenn: I was very
busy on your
campaign against the 'Boys
are Stupid' T-shirts
earlier this year. I want to
call your attention to a new
commercial for Verizon DSL.
They have a little girl of
about eight working at a
computer. Her dad is looking
over her shoulder, looking
slightly amazed. He says
something silly like,
'That's like an encyclopedia
thing.' The child
says, 'It IS an
encyclopedia' and in a look
which could kill, looks at
her mother as if to say 'get
this idiot out of here.'
The mother
is standing in the doorway
and tells the father to go
wash the dog. He says he’s
helping his
Audio / Video /
Action Listen to Glenn's Call to Action To download Windows Media Player, click here. It
really made me furious when I saw it. I called
Verizon Corporate offices and asked for Ms.
Jerri DeVard, who is the VP in charge of
marketing. Her secretary was a bulldog and
finally gave me to Melinda Johnson who is in
Executive Customer services. I asked her if she thought
Verizon would ever make the same commercial with
the roles reversed and she said that she was
quite sure that they would not. She told me that they had not
received a public outcry over the ad. I assured
her that there would be, because I would be
contacting you. She was not familiar with you so
I gave her a brief clue in, and told her about
your previous successful campaigns and all the
media attention the campaigns received. I told
her I was sure she would be well acquainted with
you shortly. I sure hope you look into
this. Thanks for all you do. Sincerely, Now I don’t think Verizon
means any harm--I'm sure they’re decent people
but they've developed the moral blind spot I've
talked about many times on this show--the moral
blind spot towards disparaging males. A mountain of research shows
how indispensable fathers are to their
children's well-being--not just their income,
but their presence, their fathering--not their
mothering, their fathering. It is
tremendously damaging to convince a boy or girl
that his or her father is an idiot or that
fathers are worthless.
I have a daughter around the
age of the girl in the commercial and I dispute
the idea--the idea!--that because I'm male my
love for my daughter and my son is somehow
cheaper, lesser, not as good, not up to par, not
as important. I'm angered over the way fathers
have been vilified over the past three decades. I dispute the idea that my
father, and the fathers of his generation, who
worked so hard to support their families and
take care of their children, I dispute the idea
that they are somehow lesser, that it's OK to
dismiss our fathers, denigrate our fathers,
disregard our fathers, disrespect our fathers. I want all of you to act. The
listeners to this show have worked miracles in
the past. We drove
'Boys are
Stupid'
products out of 3,500 stores worldwide--95% of
their total distribution--earlier this year, and
we made headlines around the world doing it. Last summer over 2,000 of our
supporters bombarded Sacramento with calls and
letters and
we were instrumental in killing SB 730, a
bill which would have given custodial mothers
the unlimited right to move our children
whenever and wherever they want to. Everybody
said we would lose that campaign, and everybody
was wrong. And last month we helped Michigan
fathers activists defeat an anti-father
billboard campaign in that state. I call this Verizon ad the
'Leave Her Alone!' commercial. Verizon
calls it 'The Elliots: Homework.' I
want all of you to write and call Verizon and
tell them you want them to withdraw the 'Leave
Her Alone!' commercial. I want you to bombard
them with protests. Be polite, but let them know
exactly how you feel. All the information on how to
email and call Verizon is below. Thank you for
your support and activism." --Glenn Sacks
Copyright © 2003-2008.
Sacks Media
Group, LLC.
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